Art business tip
In this internet age, you may see many artists selling their work successfully on social media and think that’s the best way to sell your art.
But the reality is, that the majority of art being sold still relies on in-person selling.
In this post, we will explore the 5 strategies to partner your art business with local establishments.
1. Research and Reach Out Early
2. Tailor Your Pitch to Their Brand
3. Offer a Win-Win Collaboration
4. Leverage Social Media and Events
5. Build Relationships Beyond Business
Recently, our member Brenda shared on Facebook that one of her beautiful paintings was sold to a local restaurant. Curious about how she discovered this business opportunity, I asked her, and she explained:
“The old restaurant had closed down, and a family purchased it to open their Thai restaurant. About a year ago, during its construction, I went in to inquire about their plans for the walls and the possibility of incorporating local artwork. I planted the seed six months before they opened their doors for business. I’m glad I did. Having local artists featured in an establishment is crucial for bringing the community together.”
What a smart way to pitch your art business!
Brenda’s proactive approach not only resulted in the sale of one of her paintings but also highlighted the importance of integrating local art into businesses to foster community connections.
Now let’s explore five ways you can connect your art business with local establishments, turning spaces into galleries that celebrate your talent!
1. Research and Reach Out Early
Like Brenda, the key is to identify potential establishments early on, especially those under construction or undergoing renovation.
These places are in the process of defining their aesthetics and may be open to incorporating local art into their decor. Research local businesses opening soon, and don’t hesitate to reach out with a proposal. Presenting a vision for how your art can enhance their space can plant the seed for future collaboration.
2. Tailor Your Pitch to Their Brand
Understanding the establishment’s brand and customer base is crucial when pitching your art. A family-owned café might prefer cozy, inviting artwork, while a high-end restaurant may lean towards sophisticated, abstract pieces. Tailor your proposal to align with their brand identity, suggesting pieces from your collection that complement their atmosphere and appeal to their clientele.
As you can see, Brenda’s chose this black and gold color combo that fits perfectly into the aesthetic of an Asian business.
If you are curious about how to pitch to your local business, check out this post here:
3. Offer a Win-Win Collaboration
Propose a partnership that benefits both parties. Consider offering to display your art for sale in their establishment without an upfront cost, where they receive a commission on each piece sold. This arrangement adds value to their space at no initial cost and provides you with a platform to sell your work.
Emphasize the mutual benefits, such as enhanced ambiance for their customers and increased visibility for your art.
4. Leverage Social Media and Events
Offer to promote the collaboration on your social media platforms and through your personal network, driving traffic to their establishment. Additionally, propose hosting art events or openings in their space.
These events can attract a crowd, generate buzz for both the business and your art, and strengthen your relationship with the local community.
5. Build Relationships Beyond Business
Finally, fostering genuine relationships with local business owners and the community is invaluable. Attend local events, participate in community projects, and support other local businesses.
Building a network based on mutual support and respect can lead to more organic opportunities for collaboration and promotion.
I hope these strategies can inspire you to find new avenues to showcase your work, connect with your communities, and grow your art businesses.
Remember, each space represents a potential gallery for your art, and each collaboration is a step towards a more interconnected, art-embracing community.
I’m curious, how do you connect with local establishments to sell or promote your artwork?
Please feel free to reply to this email or post on our Facebook page.
