Welcome to the final installment of my art show series.
Whether you plan to participate in an art show or not, mastering the art of conversation about your work is essential. This post delves into a challenge many artists face: engaging with visitors.
If you’re like me, starting out can leave you puzzled—should you initiate a conversation? What do you say to show interest?
I’ve gleaned valuable advice from my incredible artist friends:
- Understand that most passersby have no intention of buying. Let them explore freely.
- When someone enters your booth, give them 20 to 30 seconds, then warmly greet them: “Hi, I’m the artist. Feel free to ask any questions.”
- If they show interest, share the techniques behind your art. If they seem curious, offer the story behind the piece or discuss potential spaces in their home that could be enhanced. What emotions does the painting evoke for them? Remember, people will say how beautiful your word is all day long, but they only buy when there is an emotional connection to the piece.
- If they inquire about the meaning, flip the question: What does it mean to them?
- Should they mention their walls are full, suggest the idea of refreshing their space with art they love.
Often, if visitors say they’ll return, chances are they won’t.
A common newbie mistake is assuming interest equals a sale. For instance, at this show, the artist behind me who made metal wall art spent all his time on his phone, disengaged and complaining, missing out on connecting with potential buyers.
As my kind and talented neighbor Liz Doody advises (check out her stunning work at Fine Art by Liz Doody), it’s crucial to share what you do.
Your art is beautiful, but the unique draw of an art show is the chance for visitors to meet you, the artist, and learn your stories. Each piece of your art should carry a story, allowing buyers to share a piece of you with their loved ones.
However, respect cues from those who prefer to browse in silence. Also, avoid mentioning it’s your first show; buyers may hesitate to purchase from perceived newcomers, regardless of your experience.
How did you find this series? Each post is a gem born from my experiences helping you in your art business, whether in shows or general art marketing and sales.
Wishing you a wonderful art journey, and remember, I’m always here to support you!
Ying
